Thanks for the mention! I thought that article from WineBusiness.com was a good brief overview of what wineries and wine regions should be paying attention to.
WineWonkette
· 4 months ago
I'd be interested in getting a copy of the entire study, too!
davidhonig
· 4 months ago
Now if only there were one place where wineries could find American Wine Blog Award winners, 20 or more of the Top 100 Wine Bloggers, original content and commentary, and more. Maybe a place that brings together bloggers who, among them, get not 30-40,000 hits a month, but 200-300,000 hits a month.
Hmmmm.... Nope. Nothing. Can you think of anything?
Oh wait a minute. I've got it. PALATE PRESS: The online wine magazine, launching September 1, 2009. And two of the contributors are the amazing Amy Corron Power and Joe Power.
Amy...very interesting piece....it is important to show the wineries the positive effects of getting involved in social media...you always here them wanting to be shown that it works. I also thought it was very telling that less than 10% of the blogs studied had come from the wineries themselves. Every day I am reading 30 to 40 news articles from around the world telling of the challenge to selling wine and an maintaining prices for winery owners..the PR side of blogging for them could be significant
If only they would express their passion about wine in words they could captivate the readers, which should make it easier to sell to them.
ashleylauren
· 4 months ago
Nice heads up.
Ryan Opaz
· 4 months ago
Would be nice for them to look at the most up to date wine blog list: wineblogger.info with 1000wineblogs in multiple languages, and all (soon to be guaranteed) up to date within one month...we're currently vetting them.
suburbanwino
· 4 months ago
Interesting stuff. The climate of marketing and advertising is incredibly fascinating these days. I have customers (in a completely different industry) who are generating more leads off a Facebook fan page than through thousands of dollars of "traditional" media (TV, Radio, Direct Mail, etc.). The great thing about blogs, social networks, etc. is that the product endorsement has credibility, since many of those reading know (and trust) the writer. Basically, this media has created "word of mouth" advertising on a large scale.
marcjardine
· 4 months ago
Nice article, Amy. I don't know about the situation in the US, but here in Australia most of our winemakers still haven't grasped the power of social media, or they see it as a spectator sport. It's frustrating, but it will take time for their attitudes to catch up (by which time the technology will have moved on again). The few who are embracing the new media are getting results and are seeing an increase in brand awareness of course, but they are the exception, not the norm.
BTW, can I be shameless too? If you're interested in Australian wine or New Zealand wine, take a look at www.BoozeMonkey.com
All Comments
Hmmmm.... Nope. Nothing. Can you think of anything?
Oh wait a minute. I've got it. PALATE PRESS: The online wine magazine, launching September 1, 2009. And two of the contributors are the amazing Amy Corron Power and Joe Power.
http://palatepress.com
(yes, I'm shameless)
If only they would express their passion about wine in words they could captivate the readers, which should make it easier to sell to them.
BTW, can I be shameless too? If you're interested in Australian wine or New Zealand wine, take a look at www.BoozeMonkey.com
Cheers!